1. Brand logo and creative description

Simplicity, internationalization and intelligence are the temperament given by the brand image of ELEGOO Intelligent Technology.


Based on the brand attributes and positioning of ELEGOO Intelligent Technology, the logo is kept simple and cleverly connected between the OO characters to form an infinite symbol. 


This is used as a super mnemonic for the brand logo. It also means that ELEGOO products can create infinite creativity and possibilities.

Infinite: 

Immeasurable/infinite/intelligent creation of all things


Link: Interaction/Collaboration/Win-win

1.1 Logo ink and highlighting

  Ink and Highlights

Color Highlights

1.2 Standardization of logo production


1.3 Space Allowance and Minimal Variance


Minimum Reserved Space


Smallest Size Ratio

Pixels: 80px

Size: 23mm


1.4 logo Prohibited Effects

   The zooming of an element        Adding background colors to make unclear               Horizontal and Vertical Stretching

Changing the color of signs                                  Logo Strokes                                    Shadow Effects on Logos

  Signs with stereoscopic effects     Add any elements within the unintrusive range       Use gradients in the logo at any times




1.5 Background Control - Main Tone


1.6 Background control - ink draft

2. Brand-specific Fonts

2.1 Chinese Font Specifications


2.2 english FONT SPECIFICATIONS


2.3 USE OF CHINESE FONT SPECIFICATIONS


2.4 Use of English Font Specifications



3. Brand standard colorS

3.1 Brand Standards Color Planning

PHNTONE 288C

RGB: 5 44 121

HEX: #052C79

CMYK: 100 94 20 0

PHNTONE 266C

RGB: 124 83 244

HEX: #7C53F4

CMYK: 38 61 0 0

PHNTONE 2727C

RGB: 67 129 255

HEX: #4381FF

CMYK: 100 15 0 0

PHNTONE 3115C

RGB: 16 234 255

HEX: #10EAFF

CMYK: 60 0 0 0


   3.2 Standard color and auxiliary color pairing

PHNTONE 288C

RGB: 5 44 121

HEX: #052C79

CMYK: 100 94 20 0

PHNTONE 266C

RGB: 124 83 244

HEX: #7C53F4

CMYK: 38 61 0 0

PHNTONE 2727C

RGB: 67 129 255

HEX: #4381FF

CMYK: 100 15 0 0

PHNTONE 3115C

RGB: 16 234 255

HEX: #10EAFF

CMYK: 60 0 0 0

PHNTONE Black C

RGB: 0 0 0

HEX: #000000

CMYK: 0 0 0 100

PHNTONE GreenC

RGB: 14 175 146

HEX: #0EAF92

CMYK: 75 0 0 0

PHNTONE 396C

RGB: 227 223 4

HEX: #E3DF04

CMYK: 16 4 97 0

PHNTONE Warm Red C

RGB: 244 68 45

HEX: #F4442D

CMYK: 0 85 82 0



4. Branded Announcement

4.1 BRAND ANNOUNCEMENT FONT SPECIFICATION




4.2 BRANDING ANNOUNCEMENT IN CHINESE AND ENGLISH




4.3 Combination of brand logo and announcement